Blog/Automation

Using Claude to manage your social media via MCP

May 8, 2026·6 min readAutomation

Install the Aether MCP server and talk to your social accounts in natural language inside Claude Desktop. Publish posts, check your inbox, and pull analytics without writing code.

The Aether MCP server exposes every API endpoint as a tool that Claude can call directly. Instead of writing code, you describe what you want in natural language and Claude handles the API calls — including multi-step workflows like "check my inbox, find any unread DMs from verified accounts, and draft replies."

Installing the MCP server

The MCP server runs via npx — no global install required. Add it to your MCP client config:

Claude Desktop:

// Claude Desktop: ~/Library/Application Support/Claude/claude_desktop_config.json
// Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "aether": {
      "command": "npx",
      "args": ["-y", "aether-mcp"],
      "env": {
        "AETHER_API_KEY": "aet_live_your_key_here",
        "AETHER_API_URL": "https://api.aetherhq.dev"
      }
    }
  }
}

Cursor:

# Cursor: ~/.cursor/mcp.json
{
  "mcpServers": {
    "aether": {
      "command": "npx",
      "args": ["-y", "aether-mcp"],
      "env": {
        "AETHER_API_KEY": "aet_live_your_key_here"
      }
    }
  }
}

Restart Claude Desktop or Cursor after updating the config. You should see an Aether tools indicator in the interface — hover it to see all available tools.

What you can do in natural language

Once connected, you can ask Claude things like:

  • "Show me my social inbox — any unread messages from the last 24 hours?"
  • "Schedule a post to Instagram and LinkedIn for tomorrow at 9am EST: [post text]"
  • "What were my top 3 posts by engagement last week?"
  • "When is the best time to post to my LinkedIn audience?"
  • "Generate a connect link for Instagram so I can add my client's account"
  • "Reply to the last comment on my Instagram account that asked about pricing"

Agent-optimized error messages

The MCP server is designed for LLM self-correction. When a tool call fails — for example, because a profile ID doesn't exist or a scheduled time is in the past — the error response includes a structured hint that Claude can act on without human intervention:

Building AI agent workflows

The MCP integration isn't just for interactive use. You can use Claude's computer use or extended thinking capabilities to build fully autonomous social media agents that:

  • Monitor your inbox and auto-reply to common questions
  • Generate and schedule content based on your company blog RSS feed
  • Analyze your analytics and surface the highest-performing content patterns
  • Cross-post content with platform-appropriate adaptations

The same MCP tools work in Cursor and Windsurf, so you can trigger social media actions directly from your code editor — useful for shipping announcements, for example.

Next steps

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